Why Are My Google Reviews Going Missing?
Are your customers telling you they’ve left you a Google review, but you’re not seeing it on your Google profile? Maybe you got an email telling you about a new review, but there’s no new review on your Google Business Profile when you try to respond to it. I’ve heard from a lot of businesses…Read More
Google Universal Analytics End Date Announced
Do you have GA4 installed on your website? Google announced the end date for Universal Analytics: July 1, 2023. For large companies and agencies using 360 Universal Analytics, you have until October 1, 2023. How Google Universal Analytics Ending Impacts You Google will stop tracking user hits on your website on the stated date. You…Read More
Google My Business Rebrands to Google Business Profile
What Does GMB’s Rebranding Mean for Your Local Business? Google recently announced it was rebranding Google My Business (GMB) to Google Business Profile (GBP). How does this impact your business? The dust is still settling on the full impact of this change and everything that comes with it, but right now here’s what you need to know:…Read More
Is Social Media Down? This Is Why Your Email List Is So Important
Don’t Get Cut Off From Your Customers On Monday Facebook, Instagram, and WhatsApp were down worldwide for a good part of the day. I have several Facebook groups that I visit regularly and Moxi was of course upset that I wouldn’t be sharing another cute picture of her, but other than that, it wasn’t that…Read More
Adding Local Sponsorships to Your Marketing Strategy
Are you sponsoring any local events or organizations? It’s a great way to raise your business’s brand awareness and send traffic to your website. Your brand awareness is important. This is especially true for local businesses. For the past 5 years I’ve been a sponsor of the Rescue Dog Games. It’s a cause that I’m…Read More
You shouldn’t use Linktree, here’s what to do instead Linktree is on the right path Some social media platforms like Instagram and TikTok don’t allow a link in your posts. You typically have one link in your bio to give out. Do you know what link you should use? You need to optimize that one…Read More
Google Analytics is Changing!
What is Google Analytics and Why Do You Need It? You can do a lot with Google Analytics, but to keep it simple, it’s a tracking code that you add to your website. The code is used to track and collect data from traffic to your website to measure and analyze your website and marketing…Read More
Who owns your Data?
When did you last check your Google Analytics data? Having access to that data is important for your business in order to know how you are performing and it’s especially important to know how you performed over time. This means YOU, as the business owner, need to own that data. When your Google Analytics is…Read More