One of the things that I really, really dislike doing is cleaning. But I love having a clean house! Clutter and mess can overwhelm me, and I then become less productive.
Over the last few weeks, I decided to bite the bullet and clean every crevice of my house. I pulled everything out of every closet and drawer. I reorganized, pitched, and donated lots of stuff!
I am still working on my office as it’s where all of my papers are and I have to take it in small increments so I don’t throw my hands up and give up on it.
I’m almost there!
The beginning of the year is also a good time to review and “clean house” when it comes to your business’s social media profiles.
Your business’s reputation is crucial for long-term success. You need to confirm your information is correct and you certainly don’t want a former employee having access to your business’s online accounts.
Reviewing who has access to your accounts is the first step in controlling your business’s online reputation. I’ve seen too many instances where a business owner didn’t have access to their social media accounts and the person that controlled the accounts is long gone!
If your business information changes (website, email, phone, address, etc.), updating your information online is important. The last thing you want is for customers or potential customers wondering how to contact you because they find conflicting information online. It not only confuses customers, but it also confuses Google and other search engines!
What You Need To Do:
- Log in to each social media platform your business is on – make sure you have a password keeper to keep your logins!
- Check your business’s NAPW – Name, Address, Phone & Website.
- Review your “About” and products/services listed.
- Make any necessary updates.
- Check your account Users, Owners & Administrators.
- Did you know that if you have a User on your Google My Business Account that is violating guidelines with that same email address in Google Ads or YouTube it can get YOUR business account Suspended?
- Put it on your calendar to check your social media profiles and users at least every 6 months.
Google My Business account hijackings are on the rise. Taking a look at your account users is a start to making sure your business doesn’t fall victim to a hijacking. Next week I’ll go over your Google My Business account more and what you need to do to protect your account.
Have specific questions about your GMB profile? Contact us.
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